- Advertising, social media, influencers - Advertising is big business.
- Howare you going to know you need a product or service without advertising?
- The internet provides many ways for sellers to promote to potential buyers.
- How effective are these? Find a video or an article that addresses changes in advertising on the internet.
- Post a link to your resource and a brief summary to the Advertising, social media, influencers discussion.
Topic: Advertising, social media, influencers
Here is a video I found in the internet archives of Steve Jobs, while he was still working at NExT, years before returning to Apple, talking about how the internet, specifically e-commerce and the web will affect online advertising in the foreseeable future. To summarize his thoughts on how effective he believed this topic would be, “…I think it’s going to be huge…” (1995 Steve Jobs).
This article covers major changes in digital advertising over the years, from banner ads to social media promotions and influencer marketing. It highlights how data analytics and targeted advertising have changed the way brands reach consumers, emphasizing the importance of personalization and engagement in modern marketing strategies.
Advertising Has Changed And So Should You (forbes.com)
This article goes over how ads are evolving from the first ads being shown on television in the 1940's to now being shown all over the internet, from social media to pop ups and even influences promoting products on their platforms to their large audience. Advertisers are always looking for new innovative ways for the consumers to interact with their advertisement and drive them to get whatever they are promoting with the ad they are showing. It will continue to evolve, and we won't be able to really get away from it, any website you visit you'll run into some form of an add, even YouTube is starting to dip their toes in showing ads in paused videos, one way or another we will continue to see ads in many different styles.
https://instapage.com/blog/advertising-evolution-how-personalization-has-improved-over-time-4/
The article explains how advertising has changed from basic print ads to today's highly targeted digital ads. It shows how businesses use data to personalize ads and make them more relevant to people. However, it also mentions challenges like ad blockers and privacy concerns that advertisers face.
https://explodingtopics.com/blog/future-of-advertising
This article talks about the future of advertising using the power of AI and generative media. The article discusses a lot of how more and more companies are starting rely more on AI when it comes to advertising. The article states that Ad buying is another avenue of advertising in which AI is expected to be critically important in the coming years. This type of advertising uses AI/ML in order to purchase ads that target specific audiences at optimized times and places. AI is very quickly becoming a major player in the world we live in today with uses for so many different applications.
How Technology Is Changing Online Advertising
The article explores how technology has drastically transformed online advertising, highlighting trends like automation, social media marketing, native ads, and emerging tech like augmented reality and AI. Automation is making ads more targeted and efficient, while AI helps optimize campaigns and personalize content. Social media and mobile platforms remain crucial for advertising, with the added benefit of geolocation targeting. Technologies like augmented reality and chatbots are also creating new, interactive ad experiences, and advertisers must adapt to these evolving tools and platforms to remain relevant and effective.
https://www.nytimes.com/2020/09/21/technology/google-doubleclick-antitrust-ads.html
This New York Times article details how Google acquired DoubleClick Inc in 2008. DoubleClick Digital marketing is Google's integrated advertisement system that allows advertisers to manage advertisements across numerous platforms and apps. It's part of almost every Google app or product that can be advertised on - YouTube, search results, among many others. The massive 3.1 billion dollar acquisition is part of why Google has fallen under anti-trust speculation in recent times - it's a major part of the company's success.
I found this article about how online ads can impact children’s well-being. It highlights 5 main key-points on how it will make an impact on children's behavior:
1- Normalizing inappropriate behaviors
2- Distorted perceptions of reality
3- Encouraging unhealthy habits
4- In-app purchases and financial risks
5- Security and privacy risks
It also addresses on how parents and guardians should monitor children's exposure to ads, using parental controls to safeguard against the risks.
https://www.welivesecurity.com/en/kids-online/abcs-online-ads-impact-childrens-well-being/
I recently found an article online about how important advertising is these days. Ads are everywhere now, and companies want you to pay extra to get rid of them; but honestly, only a few people are willing to do that, so most of us just end up seeing them anyway. Personally, when I spot a brand’s ad on YouTube or at a sports event, I tend to think of that brand as more reliable. The article also talks about how much AI is involved in ads nowadays. Chatting with chatbots is pretty much unavoidable now, and they just keep getting smarter! https://www.vested.marketing/learning-center/five-ways-the-internet-changed-marketing-forever
I found an article by CNBC that described how the Covid-19 pandemic accelerated several existing trends in the advertising industry, especially in digital marketing, connected TV, and e-commerce. As consumers stayed home, brands shifted ad spending toward more flexible, data-driven strategies that allowed for real-time adjustments. The article describes how the rise of connected TV platforms like HBO Max and Peacock, alongside a surge in e-commerce, ultimately led to an industry-wide increase in investments in digital advertising. Some companies also started using augmented reality (such as Sephora), to create virtual try-ons, and targeted influencers for marketing by sending out PR boxes to try to keep up with engagement.
https://www.cnbc.com/2021/03/13/how-covid-19-changed-the-advertising-industry-.html
Planters: Baby Nut- 2020 Super Bowl Ad is a fun example of how ads do not directly need to tell you to buy their product for you to take an interest in it. In the ad they essentially kill the old Mr. Peanut and showed the world a new baby Mr. Peanut. I personally don't like peanuts but the ad does a great job of making me want to buy some.
https://relevance.digital/why-youtube-shorts-are-important-for-luxury-brands/
This article explains how luxury brands use YouTube Shorts to advertise their brand and products effectively. A Shorts is a minute-long video on YouTube. Since Google owns YouTube, the luxury brand Shorts is exposed to Google users at the top of the search page. Also, Shorts is good for conveying the brand’s story and identity. Audiences are more likely exposed to Shorts than entire content. Additionally, as Shorts is user-generated content (UGC), audiences feel a more personal connection to luxury brands through this media.
The "The Man Your Man Could Smell Like" campaign by Old Spice is a typical example of how creative advertising can develop in the era of social media to attract audiences and increase brand awareness. The event initially started as a series of humorous TV commercials, but quickly expanded to an interactive social media phenomenon.
The link I found was a youtube videohttps://www.youtube.com/watch?v=icwWpAHReWg
It talks about how advertisement is making a product or something stand out to capture the eyes of an individual. Advertising has changed in our world from being on TV and radio, to now being on digital platforms like websites we use and applications in our lives. It talks about how successful ads are meant to trap human emotions and psychological triggers to influence consumers. Good advertising appeals to desires which makes a great connection between the product and the viewers. Advertising shapes society and influences our daily decisions, it allows businesses to reach the customers they are intended for. If a product has a good advertisement it would lead people to purchase it leading to more sales and wanting more of it.
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